VALUE COST Frontier with AI Today’s best practice You 1 2 3
Your company Rest of the market AI adopters New opportunities

The problem we solve

Best practice buys you parity. AI is moving the frontier.

Your transformation is one of the largest investments you will make this decade. It is built to bring you up to best practice, which is where your competitors are heading too. With AI moving the frontier, arriving at parity means arriving behind.

Every market has a frontier: the most value a company can deliver for a given cost, using the best methods available. A few leaders sit on it. Everyone else sits somewhere below.

  1. 1

    Your transformation takes you to today’s frontier

    Best practice closes the gap to the leaders. Every competitor buying the same standard ends up in the same place, so you arrive at parity.

  2. 2

    AI is raising the frontier above you

    Early adopters are already pulling away, and the distance between leaders and the rest of the market is growing. Large firms are already three times as likely to use AI as small ones.

  3. 3

    The opportunities sit in between

    New ways to create value appear where the frontier moves. Your programme uncovers the evidence to find them in your processes, data and roles. It has nowhere to value, prioritise or keep them.

What we doWe help you turn your transformation into a competitive advantage. Standardise what shouldn’t differentiate you; innovate where it should. We find the opportunities your programme uncovers, rank them by the business outcomes they move, and carry them through to delivery.

Illustrative diagram. Frontier concept: Michael E. Porter, “What Is Strategy?”, Harvard Business Review, 1996. Adoption: OECD, Emerging divides in the transition to artificial intelligence, 2025 (52% of large firms vs 17% of small firms using AI).

How we measure value

Five value drivers, one language for every opportunity

Every opportunity we find is scored against the same five drivers. That lets you compare a finance idea with a supply-chain idea, rank them, and tie each one back to the business case.

Driver 1

Cost

Lower programme and running costs: less rework, shorter stabilisation, fewer hours spent on work AI can do.

For example: data and test issues caught before build.

Driver 2

Revenue

New value the programme makes possible: faster launches, better pricing, services you could not offer before.

For example: a product-launch process that takes weeks off time to shelf.

Driver 3

AI readiness

Processes, data and people prepared so AI can land and be trusted. Your programme already produces most of this.

For example: clean, owned master data kept AI-ready after go-live.

Driver 4

Risk

Problems surfaced when they are cheapest to fix: scope, data, adoption and go-live decisions made on evidence.

For example: adoption risk scored by role before funding is committed.

Driver 5

Speed to value

Benefits that start earlier, during the programme, instead of years after go-live.

For example: first AI use cases live before the main cutover.

The drivers score each opportunity. The Business outcomes map shows how they turn into the numbers a CFO reports: growth, margin, cash, productivity and risk exposure.

Where value is lost

Most transformations don’t have an ideas problem. They have a value leakage problem.

Value can slip away at every step between the first idea and the measured result. We close each gap, so you know what your transformation actually returned.

  1. Leak 1Never identified

    The opportunity surfaces in a workshop and is lost. Discovery captures it.

  2. Leak 2Never quantified

    No baseline, no number, no owner. Each opportunity gets a value case.

  3. Leak 3Not designed in

    The benefit never reaches the design. Benefits are mapped to design decisions.

  4. Leak 4Descoped

    Cut to protect the date, with no view of the value lost. Scope changes are assessed for value.

  5. Leak 5Not adopted

    Delivered, but the business works around it. Adoption is owned and tracked.

  6. Leak 6Never measured

    Nobody checks what came back. Results are measured against the approved case.

See it for yourself

Benefits maps: where the value lands

Start with the business outcomes your transformation should move. Then see where the benefits land, phase by phase, for the business and for the programme team, and how they are assured and audited.

  1. 1Discover
  2. 2Prepare
  3. 3Design
  4. 4Build & test
  5. 5Deploy & run
  6. 6Innovate

Each number in the grid counts how many of these six phases give that area a benefit on that driver. A 6 means the benefit is there from discovery to innovation; a 0 means that driver does not apply to that area.

Phases with a benefit, out of 6: 0 1–2 3 4–5 6

Illustrative, from InnovMates benefits maps. Figures in the calculations are examples, not benchmarks. In a session we build the phase-by-phase version for your own programme and industry.

How to start

From a first conversation to your programme

  1. 1

    A discussion session

    Thirty minutes on the why, shaped for who is in the room: an executive advisory session for the board and executive team, an audit compliance session for internal audit and the CFO office, or a programme benefits session for sponsors and programme teams.

  2. 2

    Discovery: phase 1 of the client journey

    Discover the opportunities and map them against your industry, your market and your transformation programme, score them against your value drivers, and agree the ones worth pursuing. What Discovery covers.

  3. 3

    Through your programme: phases 2 to 6

    The chosen opportunities are mobilised, built into a business case, simulated, launched as pilots, then orchestrated and scaled alongside the transformation, owned, governed and tracked to value. A client journey demo shows all six phases.